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We make your campaign unique. Innovative & Ambient Media by Gewista comprises creative special advertising formats in public spaces that turn your out-of-home campaign into an experience. From format extensions and wrappings to interactive installations, we create stagings that stand out, attract attention and stay in people’s minds.

Would you like to book custom implementations or get personal consulting? Use our contact form.

What is Innovative & Ambient Media?

Nivea Innovate

Creative out-of-home stagings

Innovative & Ambient Media is Gewista’s specialist unit for extraordinary out-of-home executions in Austria. Instead of using “only” classic advertising spaces, we enhance city lights, billboards, Premium Boards, Premium Screens and other media with creative elements. These include, for example:

  • 2D and 3D format extensions
  • Wrapping of media and surrounding areas
  • Light and sound stagings
  • Showcases, product dispensing and sampling
  • Interactive installations and gamification
    Or a completely new idea...

This results in executions that go far beyond classic billboards or city light advertising.

Verbund Innovate

Our interdisciplinary implementation team

Our Innovate Unit is constantly working on providing customers with new ideas and implementing them as part of unusual activities. This includes:

  • Concept and creative development
  • Graphic design and technical planning
  • Production, installation and construction of the special advertising media

An interdisciplinary team of graphic designers, structural engineers, installers and the logistics unit ensures, with creativity and technical know‑how, that your idea becomes a real staging in the cityscape.

Special advertising formats in Austria

Special advertising formats can be implemented in many regions and federal provinces. Depending on the advertising medium and location, we develop together with you a solution that fits your regional campaign goals. Whether Vienna, the provincial capitals or heavily frequented traffic routes in the federal provinces, our team checks the technical and approval‑related requirements and proposes suitable locations.

Digital Innovative & Ambient Media

Pedigree Innovate

Linking with DOOH and programmatic

Especially in the age of digitalization, new opportunities are opening up. Innovative & Ambient Media can be ideally combined with digital out-of-home media:

  • DOOH screens and Digital City Lights with special frames or built‑in screens
  • Programmatic delivery of digital content to match the ambient staging
  • Content extension via social media through striking, “instagrammable” executions

This creates an interplay of physical special advertising formats and digital delivery.

Magenta Innovate

Multisensory experiences and interaction

Through light, sound, scent and interaction, multisensory experiences are created that are particularly memorable. Examples include:

  • Interactive out-of-home advertising with touch or motion control
  • Gamification approaches that motivate participation
  • Multisensory experience worlds in and around shelters or city lights

Innovative & Ambient Media turns an advertising space into a stage for your brand.
 

Would you like to learn more about special implementations or get started right away?

Get in touch with us today.

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FAQ Innovative & Ambient Media

What is Innovative & Ambient Media?

Innovative & Ambient Media refers to creative special advertising formats in the out-of-home sector that go beyond classic advertising spaces. These include, for example, format extensions, wrappings, interactive installations, light and sound stagings, sampling activities and multisensory experiences in public spaces.

On which advertising mediums are innovative implementations possible?

Special placements are available on City Lights, billboards, Premium Boards, Premium Screens, and billboard columns, among other locations. Placements are not available on advertising pillars or City Light columns.

How long does it take to plan and implement a special advertising format?

The duration depends on the complexity and scope of the execution. Simple format extensions can usually be realized within a few weeks. Larger projects, such as complete experience worlds or multisensory stagings, require more lead time for concept, technology and approvals. We recommend contacting our team as early as possible.

How do I start a project with Innovative & Ambient Media at Gewista?

Contact our sales team or our ambient unit via the contact form. Briefly tell us your objective, timeframe, desired advertising media and your budget. We will get back to you with initial ideas and suggestions and support you from concept and technical implementation through to the execution of the activity.