Gewista presents first "Programmatic Out of Home" campaign
Jun 02, 2022
OUT OF HOME MIT GEWISTA
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About Gewista
With more than 350 employees, the Gewista Group is one of the largest media companies in Austria and the market leader in the out-of-home segment. The company is majority-owned by the world market leader JCDecaux. The business segments in the group are divided into three areas: 1. billboard (classic poster), 2. street furniture (rolling board, city light) and 3. transport media (underground advertising as well as advertising space on trams and buses).
The focus in all three segments is on digitalisation and innovation. With new digital possibilities, such as the booking platform "VIOOH", Gewista is heralding a paradigm shift in the digital out-of-home sector and setting new standards in Austria. The company is constantly expanding its range of services and has, for example, established the "Shopping Center Advertising" division for Austria's largest shopping centres. Gewista also pursues a public value strategy: this includes, among other things, the installation of life-saving defibrillators in public spaces. In Austria, the Gewista Group includes OOH specialists such as KULTURFORMAT, MEGABOARD or INFOSCREEN.
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