Welcome the Darbo brand’s summery fruit syrup Sicilian Lemon, which is new in the Darbo product universe! It’s also the first implementation of a Darbo Out of Home campaign via Gewista, in partnership with Demner, Merlicek & Bergmann/DMB. and Media1. The fruity and colorful subjects and spots will be promoted via Posters as well as analog and digital City Lights in a large-scale national distribution in July.
City Lights, Posters and digital City Lights by Gewista on the streets of Vienna come alive in July, as consumers crave a fruity refreshment and the intense pleasure of this Darbo beverage product. The lemon-yellow motif, with its illustrated ornament by Thomas Paster, images of sliced lemons and Darbo fruit syrup in its unmistakable, iconic bottle, makes a person dream of hot days in Italy, all in Darbo's familiar, dreamy style.
"We are constantly developing new, fruity products," says Klaus Darbo "which are then brought closer to consumers as we work together with DMB, communicating with beautiful images that reflect the world of Darbo."
Commenting on the current campaing, Mariusz Jan Demner of Demner, Merlicek & Bergmann/DMB said, “For the first time, we implemented both spectacular TV spots for our long-standing client Darbo, as well as an Out Of Home campaign for a new product, designed entirely in the memorable style of previous campaigns. This is how we bring refreshing, thirst-quenching Mediterranean flair to Austria's hot streets."
"We are pleased," says Gewista CSO Andrea Groh, "to have won Darbo as one of THE premium brands for the first time for a Gewista Out Of Home campaign. Darbo has collaborated with Demner, Merlicek & Bergmann/DMB on advertising creations whose extremely high recognition value and artistic ambition enhance any medium on which they are seen."
Credits:
Client: Drabo
Media agency: Media1
Creative agency: DMB
Out of Home Mediamix/national:
Poster/24 sheets from 5.7. - 18.7.2021
Digital City Lights Mariahilferstraße, Graz, Linz, Salzburg, Klagenfurt and Bregenz from 12.7. - 25.7.2021
Analog City Lights from 15.7. - 21.7.2021
Presse contact:
Philip Haubner
Head of Marketing
E-mail: philip.haubner@gewista.at
Mobile: +43 676 6968544
www.gewista.at
