Programmatic Best Cases

Awareness

The campaign promoted a new tourism brand. The merger of three Tyrolean towns: Brixen, Kirchberg & Westendorf. The claim was ‘Welcome to the valley of true diversity’.

It was aimed at families looking for a classic summer holiday, sporty groups of friends who enjoy hiking and middle-aged couples who value quality holidays.

1,164,815 impressions were achieved. Most of them in Vienna.

Performance

Conversions/website visits and bookings were the primary goal of the campaign.

Sporty groups of friends and middle-aged couples were to be encouraged to take a spontaneous spa holiday.

496,735 impressions were achieved. Most of them in Vienna.

Last year's marketing campaign by the Kitzbüheler Alpen-Brixental tourism association focussed on our new brand and the true diversity of the region - a combination of hiking, biking, golfing and pure enjoyment. Taking part in the digital out-of-home advertising was a great opportunity for us to awaken the desire for a holiday in Brixen im Thale, Kirchberg and Westendorf.
Bettina Hechenberger
CEO Marketing Tourismusverband Kitzbüheler Alpen

Idea of the Christmas campaign

Communicate various payment situations - at the right moments - in the right places - to the target group.

Objective

Following the switch from Maestro to Debit Mastercard, the Debit Mastercard was to be positioned in the relevant set and brand preference was to be increased.

Challenge

Campaign period Q4, national campaign with many different messages.

Results

The campaign ran predominantly at Praterstern and Stephansplatz, as well as in the two shopping centres.
- 2.5 million contacts (VAC) were reached
- The campaign ran from the end of November until Christmas

Whether you are shopping, travelling, strolling, shopping online or going for a coffee - the Debit Mastercard is the card for all occasions. With PDOOH, we were able to communicate the Debit Mastercard to consumers at exactly the right moments with the right subject and thus bring it into the relevant set. Simple, fast and secure, in line with the slogan ‘Bist du debit’.
Nicole Krieg
Head of Marketing and Communication Mastercard Austria

Goal

To address the young target group using modern formats

To modernise the company's image and create a strong awareness among the young audience

The challenge

The cross-media campaign (digital, HF, DOOH) posed a communication challenge, as close coordination with many units was required to ensure the timely launch of the campaign. Thanks to the excellent cooperation between the client, media agency and marketer, this was mastered excellently and the agreed objectives were achieved to the complete satisfaction of the client.

We are delighted that we were able to use Gewista's DOOH spaces to showcase our Raiffeisen Mobil offer and thus reach a young and mobile target group in a particularly eye-catching way.
Petra Walter
CEO of ZRW