KITKAT Bites encourages a break via OOH

An OOH campaign brings the sharing aspect of the products in the usual humorous KITKAT style to the foreground. Consumers are invited via City Light specials to take a selfie with City Light and share it on Instagram with #KitKatBites for the chance to win great KITKAT products. Because shared breaks are the most beautiful breaks.
 

In addition to classic City Lights, KITKAT is using its new KITKAT Bites - small unpacked KITKAT bars in a practical resealable bag, available in two delicious "milk chocolate" and "peanut butter" versions - also on City Light special advertising forms. Free-standing City Lights with eye-catching formats in the form of 2 KITKAT Bites packs, which encourage passers-by to interact via social media are being used at three top locations in Vienna. Passers-by are invited by means of eye-catching ground markings in front of the City Lights to: "HAVE A SELFIE BREAK HERE". How it works: Publicly post the photo with yourself and the City Light under the hashtag #KitKatBites onto Instagram and you will be instantly entered into a raffle where you can win cool KITKAT Lamzacs or one of the many KITKAT product packages packed with the new KitKat Bites. Further information about the raffle on www.kitkat.at.

 

Bernadette Neumayer, Junior Brand Manager KITKAT, says: "With a funny message, in classic KITKAT red, our new KITKAT Bites are perfectly staged on the Citylights. In addition, the eye-catching special forms convey the benefits of the Bites - which are ideal for sharing - in an interactive way, inviting passers-by to become an active part of the campaign and enjoy and share their KITKAT break in the offline and online worlds."

 

"Format busting," according to Gewista CSO Andrea Groh, “is a popular refinement of the advertising medium, which catches the eye of the recipient and thus generates high attention and as can be seen in the current, successful social media interaction campaign by KITKAT it is not only for City Lights. Our in-house Innovative & Ambient Media Unit works with our customers to develop tailor-made and unique special forms of advertising for the Gewista advertising media portfolio. From the classic City Light and City Lights in the waiting shelters of public transport, to the rolling board and the classic paper poster, additional attention is always guaranteed!"